AMINA NAVEED was started by the designer in the early 2000’s as a small home-based business. Inspired by her childhood in Lahore and nostalgic visits to Liberty Market with her mother and sisters, the brand was created to provide a creative outlet for the Karachi based designer. In the wake of the pandemic, the brand became a bonding experience for Amina Naveed and her daughter, who brought new insights and creativity to the field. The ethos of the brand will always remain an ode to the beautiful craftsmanship of Pakistan artisans, but is now coupled with what the young woman aspires to be – bold, confident, and above all else, fashionable.

As a small business, we prioritize ethical working conditions and opportunities for craftsmen, ensuring they can support their families while creating beautiful pieces that embody the essence of Pakistani culture. Join us on our journey as we celebrate art, culture, and fashion, one exquisite creation at a time.